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The Truth campaign took down teen smoking. Now it's going after JUUL.


JUUL is the vape giant that went from zero to in three years. Truth Initiative is the largest anti-smoking organization in the United States.

Both the company and the non-profit claim to have the same goal: helping smokers quit tobacco cigarettes. But Robin Koval, CEO and president of Truth Initiative, hasn’t been shy about slamming JUUL. 

“The fact that JUUL is acting like, ‘What, young people are using JUUL? We never intended that to happen,’ is a little disingenuous,” she said. 

Oh yes, that. Teenagers love JUUL. Twitter, Instagram, and Snapchat are filled with #juul references. These days, downtime at college is basically all about posting Stories of yourself JUULing to Drake.  Read more…

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