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What Cardi B's mega success tells us about the power of social media in 2017



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The way we receive content has obviously changed over the last few years, and Cardi B has benefited from it.

Previously, we’d watch TV and read magazines and newspapers to find out what is going on in the world. Today, we have the world in the palm of our hands. That’s the consumer’s end of the spectrum, but for the producer, it’s a different story.

Card B is someone whose career has sky rocketed this year thanks to all of that social media consumption. Whether you’re a fan or not, you’ve either heard of her name, seen her face, or have heard her hit song “Bodak Yellow.” Read more…

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